What should sellers be selling on eBay

Best-selling items on eBay in 2021: What should sellers be selling on eBay?

Let’s consider two questions: First, have you given any serious thought to what you’re selling on eBay? Second, is your item among the best sellers on eBay?

This article will help you think better about your answers. You’ll find out about the top sellers in different product categories on eBay, including the best sellers during the pandemic and lockdown.

Best-selling items on eBay during the COVID-19 pandemic

The retail industry has been deeply affected by the spread of the new coronavirus. First, some industries are more affected than others. Second, consumers are changing their spending habits. Third, sales of many products are up, such as groceries, face masks, household cleaning supplies, furniture, and more.

Best-selling items on eBay in 2021: What should sellers be selling on eBay?

The best-selling items on eBay during the new crown epidemic:

Masks and Sanitizers


Strength training equipment


Paint coating equipment and home improvement supplies

Cardio equipment

Laptop docking station and power adapter

Golf Training Aids

Wireless routers and mobile hotspot devices

VR wearables

Lego building blocks toy

Interestingly, in response to the new crown epidemic, eBay has had to solve some new challenges in recent months. For example, some unscrupulous businessmen will take advantage of the anxiety of consumers during the epidemic and take advantage of the opportunity to drive up prices to make huge profits. According to the eBay platform, they are always working hard to ensure fair and healthy transactions between buyers and sellers.

Of course, most eBay sellers don’t take advantage of the situation, so there aren’t many examples of this. However, this phenomenon has a negative impact on both the buyer’s money and the entire market environment, including those sellers who operate with integrity.

Bottom line for eBay: Try to stop those profiteering from the pandemic. The product information of speculative sellers is likely to be blocked or deleted, and the account will be closed.

Top Selling Items and Categories on eBay in 2020 and 2021

There are many categories of products on the eBay platform, and each category has its best sellers. Insight into these popular products will help to increase your cross-border e-commerce sales.

The top sellers on eBay in 2020 are a good indicator of what to expect in 2021.

Mobile Phone & Accessories

Best-selling products include silicone phone cases, tempered film, car iPhone holders, etc. The most popular brand is iPhone; therefore accessories for iPhone are also popular.

Video Games

Video games and consoles are some of eBay’s best-selling items. Popular brands in this category are Microsoft, Sony, Nintendo, and some unbranded items are also selling well.

Health and Beauty

On eBay, the best-selling products in the health and beauty category are vitamins and dietary supplements, skin care products, fragrances, hair straighteners and hairdryers.

Home and Garden

Home and garden products are very popular on eBay, especially in the spring. Home furnishings such as lighting, coffee tables, and sofas are some of the best-selling items on eBay. Best-selling gardening items include grills, garden furniture and umbrellas.

Computers and Tablets

In this category, Computers, Scanners, Laptops, Printers are the best sellers. The most popular brands include Apple, Samsung, Ghia, Kocaso and Asus.

Fashion products (Fashion)

Fashion products are the most frequently searched category by shoppers. Fashion categories are popular all year round and just vary with the seasons. The best-selling menswear brands on eBay are The Territory Ahead, Ermenegildo Zegna, Filson, Carhartt and Schott; womenswear brands are Eileen Fisher, FLAX, Free People, Dale of Norway and Diane Von Furstenberg.


The most popular categories in crafts are gemstone beads, scrapbooking, and paper crafts.

See eBay best sellers from Web retailer data

Web retailer has unveiled some interesting insights to help sellers see which items are selling the most on eBay across 17 different categories. The data comes from Shelf Trend, an eBay data analysis tool. (The categories analyzed below primarily include mass-produced new items sold at fixed prices. Used, antiques, collectibles, and media categories such as books and music are excluded.)

#1 Baby Products

Feeding Products → Milk Powder (Best Selling Brands: Holle, HiPP)

Bath & Beauty→ Skin Care

Diapers→ Baby Wipes

#2 Commercial and industrial products

Facility Maintenance & Safety → Mask Filter Replacement Cartridges (Most Popular Brands: 3M, Eco Solutions, Safe Life)

Material Handling Supplies → Other Mailing Envelopes

Healthcare, Laboratory & Dental → Disposable Face Masks

#3 Camera and Photos

Digital Camera (Most Popular Brands: Canon, Nikon, Sony)

Cameras, Drones and Photo Accessories → Batteries

Camcorder → camcorder

#4 Phones, Smartwatches and Accessories

Cell Phones and Smartphones (Most Popular Brands: Apple, Samsung)

Mobile Accessories → Phone Cases, Cases & Films

Mobile Accessories→ Headphones

#5 Computers, Tablets, and Networking Hardware

Tablets and eBook readers (most popular brands: Apple/iPad, Samsung/Android, Amazon/Kindle)

Laptops & Netbooks → PC Laptops & Netbooks

Printers, Scanners & Supplies → Ink Cartridges

#6 Crafts

Beads and jewelry making (most popular brands: Swarovski, unbranded items)

loose beads → stone

Beads & Jewelry Making → Jewelry Making Thread & Rope

#7 Consumer Electronics

Portable Audio and Headphones → Headphones (Most Popular Brands: Bose, Beats by Dre)

Portable Audio & Headphones → Audio Docks & Mini Speakers

TV, Video & Home Audio → Media Streaming Boxes

#8 Clothing, Shoes and Accessories

Women → Hair Accessories

Men→ T-shirts

Men→ Hats

#9 Health and Beauty

Fragrances → Men’s Fragrances (Most Popular Brands: Calvin Klein, Versace and Creed)

Skincare → Anti-Aging Products

Hair Care & Styling → Hair Loss Treatments

#10 Home and Garden

Tools & Workshop Equipment → Power Tool Batteries (Most Popular Brands: DeWalt, Milwaukee)

Kitchen, Dining and Bar → Water Filters

Home Improvement → Other Home Improvement

#11 Jewelry and Watches

Fashion Jewelry→ Necklaces & Pendants

Watches, Parts & Accessories → Watch Straps

Watches, Parts & Accessories→ Watches

#12 Musical Instruments & Gear

Pro Audio Equipment → Microphones and Wireless Systems (Most Popular Brands: Shure, Pyle)

Guitar & Bass → Strings

Professional Audio Equipment → Cables, Snakes & Interconnects

#13 Pet Supplies

Fish and Aquarium → Aquatic Plants

Dog Supplies→ Flea & Tick Protection

Dog Supplies→ Collars

#14 Sporting Goods

Fitness, running and yoga → activity trackers (most popular brands: Fitbit, Magictek)

Golf→ Golf Sets

Hunting→ Magazine

#15 Toys and Hobbies

TV Movie Character Toys (Most Popular Brands: Mattel, Zuru)

Anime Characters → TV, Movies & Video Games

Assembled building blocks → Assembled toys

#16 Travel

Luggage (Most Popular Brands: Samsonite, American Tourist)

Travel Accessories→ Passport & ID Holders

Travel Accessories→ Travel Pillows

#17 Video Games and Consoles

Video Games (Most Popular Brands: Sony, Nintendo)

Video Game Accessories → Controllers & Accessories

Video game console

Best Selling eBay Product Category Comparison

The content of the following table refers to the data of the top 100 products in each category, including the average sales and price range of each product, for your reference:

Best-selling items on eBay in 2021: What should sellers be selling on eBay?

In Conclusion

The eBay product categories discussed in this article are a great starting point for reevaluating your product portfolio. In the meantime, you may need to dig further and do more research.

Gaining insight into eBay’s top sellers will help you find sales opportunities that you may not have seen before.